Starbucks Plans to Return to Its Roots
I’ll admit - I love Starbucks. So I enjoyed this piece in the Times yesterday. So Starbucks wants to refocus on what got them to where they are today. That would seem a good idea. And it sounds like they are focusing on the right product - coffee.
At the heart of the new announcements is a desire to revisit the company’s early devotion to high-quality coffee. The new coffee blend, called Pike Place Roast, is a reference to the location of the first Starbucks store. Starbucks will introduce the blend in stores next month. Baristas will be directed to brew smaller batches of coffee and refresh the coffee in urns every 30 minutes. Today, coffee can sit in Starbucks’s urns for as long as two hours.
I’m not sure about the new roast they mention, named Pike Place Roast. Coffee that isn’t black isn’t coffee in my mind, and this apparently tastes sweet.
