A Shift in Media Will Bring a Shift in Advertising
I was reading a post in the New York Times about the latest in the Microsoft-wants-to-buy-Yahoo saga, when the following paragraph caught my eye:
Many traditional media companies worry that the rise of advertising networks is undercutting their prices and turning their precious advertising space into a commodity to be traded like pork bellies. There may well be an opportunity for Yahoo to define itself as the ad network that is especially friendly to mainstream media.
This idea hits me every time I see ads in my local newspaper. I make the assumption that those ads cost less than they used to, because they certainly are not seen by the same size of market as they used to.
With the rise of blogs and lay journalism in the last ten years, I would think traditional media companies would be realizing they need to adapt to the change in culture.
